# Mestra docs

Install Mestra, set up your brands and formats, and generate your first rollout.

Mestra turns one InDesign, Figma or Canva master into every campaign format. You design the master once and pick a campaign. Mestra builds each size as real, editable artwork in your design app and flags anything worth a look.

## The core ideas

- **Master:** the design you start from, in InDesign, Figma or Canva.
- **Format:** one output size, such as a digital banner or a totem board.
- **Brand:** the logos, colours, fonts and layout rules for one client or centre.
- **Campaign:** a named setup that ties a set of formats to one or more brands, with the copy.
- **Run:** one go at building a campaign's formats for one brand.
- **Review:** Mestra checks each built format against the layout rules and flags what needs a human look.

## Where to go

- [Quickstart](https://withmestra.com/docs/quickstart/): From sign-up to your first export.
- [Install an app](https://withmestra.com/docs/install/indesign/): Start with InDesign. Figma and Canva are next to it in the menu.
- [Concepts](https://withmestra.com/docs/concepts/masters-formats-runs/): How masters, formats, brands and runs fit together.
- [How-to guides](https://withmestra.com/docs/how-to/set-up-a-brand/): Step-by-step guides for common jobs.

New here? Start with the [Quickstart](https://withmestra.com/docs/quickstart/) and read about [your free trial](https://withmestra.com/docs/trial/). If something is flagged, see [Review and flags](https://withmestra.com/docs/concepts/review-and-flags/).