Set up a brand

Add a brand once, then build every campaign for it.

Before you start

• You need the Editor or Owner role. Viewers can look but not change.
• Your plan limits how many brands you can hold: 1 on the trial and on Starter, 5 on Team, 20 on Agency. The sample brand doesn’t count.
• Have the brand’s logo files ready. Each must be PNG or SVG, 2 MB or smaller.

1. Sign in to the web app and open Setup > Brands.
2. Select New brand.
3. Enter a short Code (the key), above the tabs. Start with a letter or number. Then use letters, numbers, dots, dashes and underscores, up to 64 characters. Mestra puts it in file names, so keep it tidy.
4. On the Brand tab, enter the Name.
5. Under Brand colours, select Add a colour and enter each colour as #RRGGBB.
6. Under Fonts, select Add a font for each font the brand uses. Add a QR base URL if the brand’s formats carry a QR code.
7. Open the Rules tab. Set the Logo minimum width (a percentage of the page width), Logo clear space (a percentage of the logo width), Headline maximum lines, Grid and Minimum gap.
8. Select Save. It is the same for a new and an existing brand, and it is off until you change something. A new brand needs a Code first.
9. In the Logos card, upload a Primary logo. Add an Alternate logo if the brand has one. Mestra uses whichever logo stands out more on the artwork.
10. InDesign only: open the Advanced tab and add InDesign file paths (rows of Variant and Path) for the logo files the panel uses. Figma and Canva use the logos you uploaded.

A new brand shows “Save the brand to add logos.” until you save it once.

Minimum type size isn’t a brand rule. You set it on each format. A campaign can also override a brand’s rules. See Brands for how the two fit together.

The plugins still call brands “Centres”. It’s the same thing.

If something goes wrong

You see	What it means	What to do
“That key is already taken.”	Another brand uses that code.	Choose a different Code.
“Someone else changed this. Reload to see their changes.”	A colleague saved first.	Reload the page, then make your change again.
“Colours are written #RRGGBB.”	A colour isn’t in the right form.	Re-enter it, for example #1A2B3C.
“Logos must be 2 MB or smaller.” or “Logos must be PNG or SVG.”	The logo file is too big or the wrong type.	Export a smaller PNG or an SVG.
“Your plan includes 1 brand. Upgrade on the Billing page to add more.”	You’ve reached your plan’s brand limit.	Remove a brand, or ask an owner to upgrade. See Plans and billing.

What’s next

• Run a campaign to build formats for this brand.
• Brands explains what a brand holds.
• Invite your team so others can edit brands.